Public Relations is about reputation - the result of what you do, what you say and what others say about  you. Definition from CIPR website.

Managing your company's reputation and profile in a planned and sustained manner is key to the success of any technology business, whatever your company's age, size, or stage of development.

This Fusion aims to provide technology companies with practical tools to effectively manage their company's reputation with an aim of contributing directly to business success and attracting investment. The session will cover:

• Different disciplines/practices within the PR family
• Positive ways PR can contribute to the bottom line by cost effectively ramping up sales and attracting investment
• The importance of PR for technology companies when things are not going so well!
• How to build good media relations - proactive and reactive approaches, what qualifies as a news story, top tips for media interviews, writing articles and features
• What's next for PR - blogs, pod/web casts, social networking

As well as providing expert advice on PR Management, this Connect Fusion will offer an informal platform for invaluable peer-to-peer discussion and interaction.

Registration

The Connect Fusion programme is only open to senior managers of technology companies.

Event Fee per session (including sandwich lunch)

Connect Technology Company Member:    £50 + VAT
Non-Member Technology Company:           £75 + VAT

Please note this event is now fully booked.

To register your interest in case of cancellations please email info@connectonthenet.com using "PR management for technology companies" as the email subject.